In a Grocery Store's "Valued Customer" Program, Every Shopper Gets

question 126

Multiple Choice

In a grocery store's "valued customer" program, every shopper gets a card that he/she presents to the clerk in the checkout aisle. The card is scanned along with the customer's groceries. The store's computer system tracks each shopper's purchases and automatically provides special valued customer discounts. Every month, the customers in the program receive a newsletter containing coupons that are based on the customer's purchase history. For example, someone purchasing a lot of baby formula and disposable diapers might get a coupon for a free box of baby wipes. This valued customer program is based to a large extent on which of the following types of research?

• A) Questioning.
• B) Experimentation.
• C) Observation.
• D) Online surveys.
• E) Personal interviews.

Understand how to quantify data collection in focus group research settings.

Determine the appropriate duration and setting of focus group sessions based on the target participant group.

Understand the concepts and applications of typologies, sociograms, metaphors, and nominations in ethnography.

Recognize the importance of gatekeepers, guides, informants, and bargainers in facilitating research access and trust in ethnographic studies.

---

Definitions:

Group's Composition

The makeup or structure of a group, including the number and characteristics of its members.

Group Development

The stages that groups typically go through from their formation to their dissolution, including forming, storming, norming, performing, and adjourning.

Redefining

The act of revising or giving a new meaning to something, often in response to changes in context or perspective.

Group Development

The process through which a group evolves over time, including stages such as forming, storming, norming, performing, and adjourning.