In a Buying Center, Which of the Following Are Likely

question 35

Multiple Choice

In a buying center, which of the following are likely to be influencers?

• A) Purchasing managers who arrange the terms of the sale.
• B) People who supply information for evaluating alternatives.
• C) People who have the power to select or approve suppliers.
• D) People who control the flow of information.
• E) Purchasing managers who shield users or other deciders.

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