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Regarding the adoption process:
Performance Measure
Metrics used to evaluate the effectiveness, efficiency, and progress of a project or employee towards achieving objectives.
Cost Per Action
A digital advertising payment model where advertisers pay for a specific action, such as a sale, click, or form submission, tied directly to their advertisement.
Cost Per Click
A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.
Cost Per Thousand
A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.
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