In the ____ Stage of the Adoption Process, the Consumer

question 116

Multiple Choice

In the ____ stage of the adoption process, the consumer may buy the product to experiment with it in use.

• A) interest
• B) awareness
• C) evaluation
• D) trial
• E) decision

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Definitions:

Sensory Experiences

Perceptions or interactions with the environment through the senses, such as sight, hearing, smell, taste, and touch.

Traumatic Experiences

Events or situations that cause psychological trauma due to their intense stress and the feeling of being overwhelmed.

Children

Individuals in the early stages of human development, typically considered to be from birth to adolescence.

Confabulation

The production of fabricated, distorted, or misinterpreted memories about oneself or the world, without the conscious intention to deceive.