In Segmenting the Cell Phone User Product-Market, Cell Phone Maker

question 237

Multiple Choice

In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a ____.

• A) combiner
• B) value operator
• C) market leader
• D) segmenter
• E) multi-segmenter

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Definitions:

Contextual Knowledge

Understanding that is developed through awareness of the context or circumstances surrounding an event or situation, influencing interpretation or action.

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Children who exhibit a significant level of talent or intelligence beyond their age peers.

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A high level of intellectual capability, as measured by intelligence testing, indicating superior cognitive functioning.

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An individual who has the ability to think in new and inventive ways, often leading to unique solutions or creations.