Examlex
Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as:
Shortage/Surplus
A shortage occurs when demand exceeds supply, whereas a surplus happens when supply exceeds demand.
Quantity Demanded
The amount of a good or service that consumers are willing and able to purchase at a specific price level.
Quantity Supplied
The quantity of a product or service that sellers are prepared and capable of offering for sale at a specific price.
Equilibrium Price
The price at which the quantity of goods supplied equals the quantity of goods demanded in a market, leading to market stability.
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