When a Company Segments Its Business Customers on the Basis

question 101

Multiple Choice

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

• A) Kind of relationship.
• B) Demographics.
• C) Type of customer.
• D) How customer will use product.
• E) Purchasing methods.

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Definitions:

Worthy

Deserving attention, effort, or respect due to qualities such as importance or nobility.

Major U.S. Television Networks

The dominant television broadcasters in the United States, traditionally including NBC, CBS, ABC, and FOX.

Professional Women

Women who engage in careers that require specialized knowledge and often long-term and formal education.

Hispanics

A demographical term referring to people of Spanish-speaking origin or ancestry, particularly from Latin America and Spain.