The Clustering Techniques That Can Be Used in Segmenting

question 113

Multiple Choice

The clustering techniques that can be used in segmenting:

• A) eliminate the need for management intuition and judgment.
• B) group people together into heterogeneous product-market segments.
• C) try to find similar patterns within sets of data.
• D) allow managers to ignore segmenting dimensions.
• E) None of these is true.

Recognize the importance of ethics and privacy in marketing research.

Differentiate between primary and secondary data and understand their uses in marketing research.

Identify the roles of emerging technologies in marketing research.

Comprehend the procedural steps and considerations in designing marketing research.

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Definitions:

Marsupials

A group of mammals primarily found in Australia and the Americas that carry and nurse their young in an external pouch.

Placental Mammals

Mammals that give birth to live young that have developed inside the uterus with the aid of a placenta.

Bipedalism

Habitual upright walking.

Energy-dense Diet

A diet that is high in calories per serving, typically containing high levels of fat and sugar.