Which of the Following Statements Is True Regarding Positioning

question 266

Multiple Choice

Which of the following statements is True regarding positioning?

• A) Positioning refers to how managers think about proposed or present brands in a market.
• B) Positioning issues are not important when competitors in a market appear to be very similar.
• C) Usually, the positions of products are related to six or seven product features that are important to product managers.
• D) None of these statements is true.

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Definitions:

Terms

Conditions under which a sale is made, including payment timeframe, discounts, and penalties for late payment.

Discount

A reduction from the usual cost of something, or the act of lowering the price of goods, services, or securities.

Day

A 24-hour period from midnight to midnight.

Income

The money received, especially on a regular basis, for work or through investments.