The Number and Types of Competitors a Marketing Manager Must

question 12

Multiple Choice

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.

• A) cultural
• B) competitive
• C) economic
• D) political
• E) social

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Definitions:

Reinforcements

In behavioral psychology, stimuli used to increase the likelihood of a repeated behavior by applying rewarding or punishing consequences.

Conservation

In psychology, the understanding that certain properties of objects remain the same despite a change in the object's form or appearance.

Centration

The tendency, especially in young children, to focus on one aspect of a situation while neglecting other relevant aspects.

Play-Doh

A pliable dough used for creative play, primarily by children, allowing for the molding and crafting of shapes and figures.