Examlex
Sales promotion can involve point-of-purchase materials, store signs, contests, catalogs, and circulars.
Receivables
Amounts owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.
Accounts Receivable Turnover
A financial ratio that measures how effectively a company collects on its credit sales by dividing total credit sales by the average accounts receivable.
Current Asset
An asset that is expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of the business.
Eighteen Months
A period of time equal to one and a half years.
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