Which of the Following Is Most Likely to Increase a Firm's

question 170

Multiple Choice

Which of the following is most likely to increase a firm's customer equity?

• A) The firm offers a more costly marketing mix that attracts more customers.
• B) The firm offers customer value that is at least as good as what is offered by competitors.
• C) The lifetime value of the firm's individual customers increases.
• D) The competition in the firm's market increases.
• E) The firm cuts costs by reducing promotion efforts.

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Definitions:

Identity Certainty

The degree of confidence and clarity an individual has about their own identity, values, and role in society.

Big Five Model

A widely accepted personality framework that describes human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by organization, dependability, diligence, and a strong sense of duty.

Married Women

Adult females who are in a legal union with a spouse, typically involving recognized rights and obligations.