Which of the Following Is NOT a Reason for You

question 337

Multiple Choice

Which of the following is NOT a reason for you to study marketing?

• A) Marketing affects almost every aspect of daily life.
• B) Marketing will be important to your job.
• C) Marketing involves actually making the goods that people need.
• D) Marketing affects innovation and consumers' standard of living.
• E) Marketing plays a big part in economic growth and development.

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Definitions:

Operating Leverage

The degree to which a firm or project can increase operating income by increasing revenue, a measure of how revenue growth translates into growth in operating income.

Operating Income

This income represents the profit from a company's core business operations, excluding the deduction of interest and taxes.

Break-even Point

The level of production or sales volume at which total revenues equal total expenses, resulting in no profit or loss.

Service Company

A business that provides intangible products or services to customers, rather than physical goods.