A Firm with a Marketing Orientation Is MOST Likely To

question 220

Multiple Choice

A firm with a marketing orientation is MOST likely to:

• A) view advertising as an unnecessary expense.
• B) recognize that effective advertising is the key to sales.
• C) advertise how a product meets customers' needs.
• D) focus advertising on product features.
• E) not use any advertising.

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Definitions:

High Self-esteem

A positive evaluation of oneself, characterized by confidence and a sense of self-worth.

High Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and a tendency to follow through with obligations.

Internal Control

Internal control is a process implemented by management and other personnel to provide reasonable assurance regarding the achievement of objectives in effectiveness and efficiency of operations, reliability of financial reporting, and compliance with laws and regulations.

Negative Behaviour

Actions or attitudes that are harmful or undesirable within a social or work setting.