Which of the Following Statements About Customer Value Is True

question 134

Multiple Choice

Which of the following statements about customer value is true?

• A) Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
• B) The greater the competition, the less important customer value is.
• C) The sure way to achieve high customer value is to offer a lower price.
• D) It is the manager's view of customer value that matters, not the customer's.
• E) None of these statements is true.

---

Definitions:

Corporate Tax Rate

The percentage of corporate profits that is paid to the government as tax, varying by country and sometimes by the size or type of corporation.

After-Tax Salvage Value

The after-tax salvage value is the net value of a depreciated asset at the end of its useful life, after accounting for taxes on any difference between the sales price and the book value of the asset.

Straight-Line Depreciation

A technique for distributing the expense of a physical asset evenly across its lifespan in identical yearly sums.

Tax Rate

The percentage at which an individual or corporation is taxed, often varying by income level, legal entity, or country.