Ikea Asked for the Help of Its Customers in Designing

question 75

Multiple Choice

Ikea asked for the help of its customers in designing new furniture.This is an example of:

• A)prediction markets.
• B)behavioral targeting.
• C)long-tail marketing.
• D)social shopping.
• E)crowdsourcing.

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Definitions:

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers.

Common Stock Dividend Distributable

A liability on the balance sheet representing the amount of dividends that have been declared by the company but not yet paid to shareholders.

Liability Account

A financial accounting term for obligations or debts that a company owes to others.

Stock Dividend

A dividend paid to shareholders in the form of additional shares of stock, rather than cash.