The Measurement of the Number of Customers Who Stop Using

question 70

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

• A)switching costs.
• B)churn rate.
• C)CLTV.
• D)switch rate.
• E)turnover percentage.

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Definitions:

General Systems Theory

A theoretical framework proposing that complex systems share organizing principles, regardless of the field of application.

Structural-Functional Theory

A sociological perspective that sees society as a complex system whose parts work together to promote solidarity and stability.

Delayed Childbearing

Choosing to postpone pregnancy and childbirth until a later age.

Postparental Family

A stage in family life when the children have left home, and the parents are left to continue their life together without them.