You Are Part of a Group, Making a Decision About

question 84

Multiple Choice

You are part of a group, making a decision about whether it is appropriate to discontinue research on a new drug. This new drug would save lives, but it is uncertain whether you can develop it within a reasonable time frame and at a reasonable cost. Your firm has already spent a small fortune on this drug. You have gathered so much information in preparation to making the decision that you are unable to sort the good information from the superfluous data. You just feel that this project has merit.
-What form of decision making are you using if you decide to continue the project because you feel that the project has merit?

• A) optimization
• B) intuitive
• C) rational
• D) satisficing
• E) bounded rationality

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Definitions:

Carbohydrate

A large group of organic compounds occurring in foods and living tissues, including sugars, starch, and cellulose. They are a major source of energy for the body.

Chemical Reaction

A process that leads to the transformation of one set of chemical substances to another through the breaking and forming of chemical bonds.

Activation Energy

The minimum amount of energy that is required to initiate a chemical reaction, determining the reaction rate.

Enzymes

Biological molecules that act as catalysts, speeding up chemical reactions in living organisms without being consumed in the process.