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Discuss cognitive dissonance theory. How do individuals seek consistency among their attitudes, and between their attitudes and their behavior?
Social Media Investment
The act of allocating resources, usually financial, into social media platforms to achieve marketing and business objectives.
Ultimate Criteria
The fundamental standards or benchmarks that are used to evaluate the success, effectiveness, or value of a project or initiative.
Conversion Rate
The percentage of users who take a desired action, useful in evaluating the success of a website, advertisement, or marketing strategy.
Engagement
The level of interaction and involvement of a customer or audience with a brand's content, often measured through likes, shares, and comments.
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