Discuss the Advantages and Disadvantages of a Matrix Structure

question 76

Essay

Discuss the advantages and disadvantages of a matrix structure.

Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.

Identify effective communication strategies for building brand image and customer education.

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

Analyze the elements of IMC strategies based on consumer perspective and marketing communication objectives.