Vince Is Watching a Television Commercial for a Fast-Food Restaurant

question 477

Multiple Choice

Vince is watching a television commercial for a fast-food restaurant that shows three women in bikinis eating the restaurant's triple-decker hamburger.This commercial best illustrates

• A) central route persuasion.
• B) peripheral route persuasion.
• C) cognitive dissonance.
• D) the foot-in-the-door phenomenon.

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Definitions:

Error Rate

The frequency or proportion of mistakes made over a specific period or within a given dataset.

Emotionality

The observable behavioral and physiological component of emotion; the degree to which a person can be characterized as emotional.

Fast Pathway

A term used in psychology and neuroscience referring to the rapid processing of sensory information by the brain, often associated with automatic or instinctive reactions.

Sensory Information

Data received by the sensory organs (e.g., eyes, ears, skin, nose, tongue) that is then interpreted by the brain to form perceptions of the environment.