One Factor That Will Increase the Likelihood That a Friendship

question 51

Multiple Choice

One factor that will increase the likelihood that a friendship between two people will develop is

• A)the degree to which their interests compliment each others.
• B)how often their paths cross.
• C)avoiding repetitious exposure.
• D)gender.

Recognize the significance of cultural understanding in marketing communications across different geographies.

Understand the concept of generational cohorts and their specific characteristics, values, and purchasing behaviors.

Identify key components of a firm's macroenvironment and how they impact marketing strategy.

Understand the principle of equity and its implications in workplace compensation.

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Definitions:

Complementary Innovation

Innovations that enhance the value or functionality of existing products or services when used together.

Substitute Innovation

New products or services that replace existing ones by fulfilling the same needs or wants in a different or superior way.

RBV Perspective

Resource-Based View; a framework in strategic management that describes how the internal resources of a firm can provide a source of competitive advantage.

Resource Heterogeneity

Resource heterogeneity is the concept in strategic management that resources and capabilities differ across firms, which can lead to competitive advantages.