The Positioning Statement for a Business Includes Its Name/brand, Its

question 11

Multiple Choice

The positioning statement for a business includes its name/brand, its competitive industry/category, ________, and audience/target market.

• A) features and points of difference
• B) benefits or points of difference
• C) benefits and similarities
• D) pricing and distribution

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Definitions:

Flexion

A movement that decreases the angle between two body parts, such as bending a limb at a joint.

Extension

The act of increasing the length, duration, or scope of something beyond the original limit.

Pronation

The inward roll of the foot during normal motion, or the rotational movement of the forearm that turns the palm downward.

Supination

The outward rotation of the forearm or foot, such that the palm or sole faces upwards or forwards.