If Nordstrom Sales Associates Are There to Greet You as Soon

question 154

Multiple Choice

If Nordstrom sales associates are there to greet you as soon as you walk through the door, to assist you personally in finding the merchandise you are looking for, and to inform you about the store's events and services, the company is striving to compete on

• A) quality.
• B) service.
• C) promotion.
• D) price.
• E) distribution.

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Definitions:

Meaningful Units

Fundamental components of language or information that carry significance and help in understanding the whole.

George Miller

A psychologist best known for his theory that the average number of objects an individual can hold in short-term memory is 7 ± 2.

Magic Number

A concept in cognitive science referring to the short-term memory capacity of about seven items (plus or minus two).

Auditory Traces

Memory traces of auditory information that are believed to persist in the brain for a brief period after the auditory stimulus has ended.