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According to the Text,customer Relationship Management Refers to Building and Maintaining

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According to the text,customer relationship management refers to building and maintaining profitable long-term customer relationships.


Definitions:

Period Cost

Accounting costs directly expensed in the period incurred, distinct from costs associated with production which are capitalized.

Advertising Expense

Costs incurred to promote products, services, or the company brand through various advertising mediums.

Indirect Materials

Materials used in the production process but not directly traceable to a finished product, such as lubricants and cleaning supplies used in machinery.

Indirect Labor

Labor costs not directly tied to the production of goods or services, such as maintenance and supervision.

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