COMPLETION QUESTIONS Yield Management Systems

question 24

Essay

COMPLETION QUESTIONS
Yield Management Systems
Profit-Oriented
Volume-Oriented
Value
Price/Demand Elasticity
Fixed
Variable
Contribution Margin
Breakeven Point
Price Bundling
Pure Price Bundling
-____________ pricing objectives stress generating high returns on the service's investments in resources and labor.

---

Definitions:

Price Sensitivity

The degree to which the price of a product or service affects consumers' purchasing behaviors or demand for that product or service.

Elastic

Describes a situation in economics where the demand or supply for a product changes significantly when its price changes.

Inelastic

Refers to a market for a product or service that is price insensitive; that is, relatively small changes in price will not generate large changes in the quantity demanded.

Products

Items or services offered by a business to customers, which can include physical goods, services, and digital products.