Service Organizations Can Produce a Satisfying Customer Experience by

question 22

Multiple Choice

Service organizations can produce a satisfying customer experience by

• A)locating the right customer.
• B)educating the customer.
• C)developing a plan for managing their customer mix.
• D)both locating and educating the right customer.
• E)All of these activities can be used to produce a satisfying customer experience.

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Definitions:

Product Development

The process of bringing a new product to market, including idea generation, design, development, and marketing.

Market Development

A growth strategy involving the promotion of existing products into new markets or to new segments, aiming to increase sales and customer base.

Diversification

A risk management strategy involving entering into new markets or adding new products to reduce dependency on a single market or product.

Product Development

The process of creating new products or enhancing existing ones, from concept through design, testing, and launching to the market.