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As the owner of a local service organization,you noticed that other service organizations in your community are beginning to offer the same core service that you do.Furthermore,you are not able to change your core service or modify your service offerings.The only element of the services marketing mix that you'll be able to modify is the people factor.How can you achieve differentiation through the people factor?
Q2: Find the critical number(s),if any,of the function
Q19: _ is any contact with a service
Q20: Which of the following activities is NOT
Q20: The _ area of a service is
Q22: Service organizations can produce a satisfying customer
Q25: What is meant by improvisation,and how might
Q26: Environmental scanning is the process of carefully
Q29: A vividness strategy is an advertising approach
Q36: Unlike brick-and-mortar service providers,the planning and producing
Q38: You've been assigned to develop a method