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As the Owner of a Local Service Organization,you Noticed That

question 31

Essay

As the owner of a local service organization,you noticed that other service organizations in your community are beginning to offer the same core service that you do.Furthermore,you are not able to change your core service or modify your service offerings.The only element of the services marketing mix that you'll be able to modify is the people factor.How can you achieve differentiation through the people factor?


Definitions:

Binge Eating

The consumption of large quantities of food in a short period of time, often accompanied by feelings of loss of control and distress.

Purges

The act of forcibly removing undesirable elements or people, often used in political contexts but also applicable to cleansing actions in various domains.

Psychological Disorder

A collection of psychological or behavioral symptoms that negatively affect various aspects of life and cause suffering to the individual involved.

Intense Fear

A profound feeling of dread or terror in response to a perceived threat or danger.

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