What Does the Following Statement Mean? "With Services,'what You Get

question 27

Short Answer

What does the following statement mean? "With services,'what you get' is a lot more than 'what you see.'" What is the relevance of this statement to service marketers?

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Definitions:

Control Account

A summary account in the general ledger that consolidates and reflects the total of transactions recorded in subsidiary ledgers.

Customers' Names

Identifying information for individuals or entities that purchase goods or services from a business.

Subsidiary Ledger

A detailed ledger that contains the accounts of specific areas of business, supporting data for accounts in the general ledger.

Accounts Receivable

Financial obligations of customers towards a business for delivered products or services awaiting payment.