The Information Age

question 33

Multiple Choice

The information age

• A)destroys the traditional idea of regular working hours.
• B)shortens the hours of operation for services.
• C)brings few significant opportunities to service marketers.
• D)brings few risks to service marketers.
• E)does little to empower customers or service employees.

Differentiate between various performance comparison approaches (relative, engineering, historical).

Recognize the significance of setting appropriate performance standards and objectives.

Identify different control systems (cybernetic, feedback, concurrent) and their applications.

Understand the control equation and its components to assess the need for action.

---

Definitions:

Miles Driven

A measure often used in various contexts, such as accounting for vehicle costs, determining travel expenses, or evaluating performance in logistics and transportation.

Variable Costing

A costing method in which variable production costs are included in product costs, and fixed production costs are treated as period expenses.

Fixed Manufacturing Costs

Overheads or expenses that do not vary with the level of production or sales, such as salaries of permanent employees and rent of factory buildings.

Period Cost

Expenses that are not directly tied to the production of goods or services and are expensed in the period they are incurred.