COMPLETION QUESTIONS Service Framework

question 38

Essay

COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-A ________________ is the activity during a period of time when the customer directly interacts with some aspect of the service organization.

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Definitions:

Psychosexual Development

A Freudian concept outlining how personality develops through stages based on the focus of libido, from childhood to adulthood.

Freud

Sigmund Freud was an Austrian neurologist who established the field of psychoanalysis, which involves treating mental disorders by engaging in conversation between the patient and a psychoanalyst.

Oral Stage

The first stage of psychosexual development, during which gratification is hypothesized to be attained primarily through oral activities.

Unconscious Mind

A part of the mind that houses desires, memories, and knowledge of which the individual is not aware but that can still influence behaviors and thoughts.