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Service Organizations May Employ Any of the Elements of the Traditional

question 38

True/False

Service organizations may employ any of the elements of the traditional marketing mix to increase or decrease demand for its services at times when patronage is low or high.


Definitions:

Revenue

The total amount of money received by a company or organization from its business activities, such as sales of goods or services, before any expenses are subtracted.

Double Scoop

Typically refers to two servings of ice cream, often served in a cone or cup.

Profit

The financial benefit realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Organic

Organic refers to products or methods that rely on farming without the use of synthetic pesticides, fertilizers, genetically modified organisms (GMOs), or other artificial agents.

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