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COMPLETION QUESTIONS
Random
Predictive
Service Capacity
Chasing
Maximum
Optimum
Smoothing Demand
Demarketing
Reservation System
Formal Queuing System
-___________ fluctuations in demand occur without warning and cannot be easily managed.
Corporate Altruism
The practice of businesses voluntarily engaging in philanthropic activities and making decisions that benefit society as a whole, beyond what is required for profit maximization.
Cause Marketing
A type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.
Avon Breast Cancer Crusade
A program initiated by Avon Products, Inc. to raise awareness and funds for breast cancer research and access to care.
Philanthropic Marketing
Marketing efforts that involve charitable activities or donations to support social causes.
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Q36: Service marketers who use e-servicescapes need not
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