COMPLETION QUESTIONS Marketing Strategy

question 31

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-Service organizations use the _______________ to create and deliver the core and supplemental products.

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Definitions:

Equity

The concept of fairness in economics, typically referring to ownership interest in a company or property, or the idea of justice in distribution of wealth or resources.

Command Economy

An economic system where the government controls the major aspects of production, distribution, and exchange of goods and services.

Central Planning

An economic system where all major production, investment, and distribution decisions are made by a central authority, typically the government.

Free Enterprise

An economic system in which private businesses operate in competition and largely free of state control, with minimal government intervention.