Examlex
Loyal customers are cheaper to serve.
Actor-Observer Effect
The tendency to make internal attributions for the behavior of others and external attributions for our own behavior.
External Attributions
The process of attributing the cause of one's own or others' behavior to external factors, such as the situation or other people, rather than to internal characteristics.
Self-Affirmation Theory
The idea that people respond less defensively to threats to one aspect of themselves if they think about another valued aspect of themselves.
Praise Themselves
The act of expressing approval or admiration for one's own achievements or qualities.
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