During a Meeting of Top Management,the Discussion Turned to How

question 57

Essay

During a meeting of top management,the discussion turned to how customers evaluate products.One manager,who has several years of experience marketing physical goods,claimed that customers evaluate services in the same way that they evaluate physical goods.How would you respond to this manager? Explain your answer.

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Definitions:

Amylase

An enzyme that catalyzes the hydrolysis of starch into sugars, found in the saliva and pancreatic fluid of humans.

Starch

A carbohydrate consisting of a large number of glucose units, serving as a major energy source from food.

Gallbladder

A small organ located under the liver, which stores and concentrates bile, a digestive enzyme produced by the liver.

Bile

A digestive fluid produced by the liver and stored in the gallbladder that aids in the digestion of fats.