Which of the Following Comparisons Between Physical Goods Marketing and Services

question 14

Multiple Choice

Which of the following comparisons between physical goods marketing and services marketing is FALSE?

• A)In contrast to physical goods marketing,the intangibility of services forces services marketers to be more creative in order to distinguish their products from competitors.
• B)In contrast to physical goods marketing,service marketers must manage the timing of demand rather than simply building demand for their products.
• C)In contrast to physical goods marketing,anything that a services marker does in relation to the customer becomes a marketing activity.
• D)All of the comparisons between physical goods marketing and services marketing are false.
• E)All of the comparisons between physical goods marketing and services marketing are true.

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Definitions:

Home Bias

The tendency for investors to prefer investing in domestic over foreign markets, often leading to a lack of diversification in their portfolios.

Overweight Investments

An investment strategy where an investor or portfolio holds a larger percentage of a particular security or sector than the benchmark.

Preferential Treatment

Special privileges or advantages granted to certain investors or stakeholders, often resulting in more favorable financial conditions.

Equity Market Share

A measure of a company's size relative to the industry or market sector in terms of its share of total equity investments.