Is Services Marketing Really Different from the Marketing of Physical

question 21

Essay

Is services marketing really different from the marketing of physical goods? Explain your answer.

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Definitions:

Property Rights

The legal rights to possess, use, and dispose of assets, property rights are foundational to free market economies and influence resource allocation and investment.

Marginal Benefits

The additional satisfaction or utility gained from consuming or using one more unit of a good or service.

Marginal Social Cost

The total cost to society of producing one additional unit of a good or service, considering both the direct costs and any externalities.

Environmental Disaster

A catastrophic event that significantly harms the natural environment and leads to negative impacts on human health and well-being.