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What Is Account Penetration? What Determines a Salesperson's Level of Account

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What is account penetration? What determines a salesperson's level of account penetration?


Definitions:

Entitativity

The perception or quality of being a distinct entity, often used in social psychology to discuss how individuals perceive groups as coherent, unified wholes.

Prejudice

Prejudice is a preconceived opinion or judgment toward people or a group without sufficient knowledge, thought, or reason.

Stereotyping

The act of assigning oversimplified or generalized traits, behaviors, or beliefs to a particular group of people without acknowledging individual variation.

Case Study

A research method that involves an in-depth analysis of a single individual, event, or group to explore causation in order to find underlying principles.

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