Salespeople Should Always Give a Benefit Summary at the Conclusion

question 68

True/False

Salespeople should always give a benefit summary at the conclusion of a group sales presentation.

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Definitions:

Manipulation and Co-optation

Techniques used in organizational change, manipulation involves covert influence, while co-optation involves bringing individuals into a change effort to secure their support.

Planned Change

A deliberate effort to improve a system, process, or outcome through structured methods and strategies.

Self-Renewal

The ability of individuals or organizations to adapt, evolve, and innovate continuously, fostering long-term sustainability and resilience.

Force-Coercion Strategies

Tactics used to compel or manipulate individuals or groups into compliance or agreement through the application of power, threats, or pressure.