Barry Sells Mailing Lists for a Direct Marketing Company

question 30

Multiple Choice

Barry sells mailing lists for a direct marketing company.He is interested in selling a mailing list to the publisher of a magazine devoted to new electronic products.Barry has learned he will not be able to close the sale until he has met the publisher's circulation vice president.This sort of information would be found in the _____ Barry created.

• A) sales call objective
• B) marketing plan
• C) competitive portfolio
• D) customer profile sheet
• E) strategic business proposition

---

Definitions:

Ownership

The legal right or state of having complete control and possession over property, assets, or an entity.

Direct Investment

The purchase of substantial stock in a foreign firm or the control of assets in another country, often to establish a business presence.

Foreign Subsidiary

A company that is owned or controlled by another company located in a different country, operating as an extension of the parent corporation abroad.