What Is the Second Step in Developing a Customer Benefit

question 69

Multiple Choice

What is the second step in developing a customer benefit plan?

• A) Identifying benefits
• B) Creating a marketing plan
• C) Establishing a sales call objective
• D) Developing a business proposition
• E) Customizing a purchase order plan

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Definitions:

Disagreeableness

A personality trait characterized by a tendency towards being critical, antagonistic, and uncooperative in social settings.

Hostile Attribution Bias

The tendency to see others as hostile and aggressive.

Openness To Experience

A personality trait involving the willingness to try new things, engage in abstract thinking, and appreciate art and beauty.

Politically Liberal

Holding or expressing political views that favor progress, reform, and the protection of civil liberties.