Rico's Sales Manager Has Told Him That If He Wants

question 86

Multiple Choice

Rico's sales manager has told him that if he wants to quit wasting time making presentations to people who are not qualified,he should think "MAD." What was the sales manager trying to tell Rico?

• A) Rico should set up a "money accumulation determination" system for himself as a form of motivation.
• B) Rico can improve his presentations and make them more memorable if he "makes a demonstration" on each sales call.
• C) Rico can improve his success rate if he persuades customers that his products can "make a difference."
• D) Rico should qualify his prospects by determining if they have the "money, authority, and desire" to buy.
• E) Rico must "motivate" his customers to pay "attention," and use his sales presentations to create "demand."

---

Definitions:

IKEA

A multinational company known for its ready-to-assemble furniture, home accessories, and kitchen appliances, emphasizing simplicity and cost-effectiveness.

Customer Value Proposition (CVP)

A business or marketing statement that describes why a customer should buy a product or use a service.

Low-Cost Furniture

Refers to furniture options available at affordable prices aiming at budget-conscious consumers.

Perspective

A particular attitude towards or way of regarding something; a point of view.