Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 12

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-To use direct mail successfully as a means of locating potential customers,the company must:

• A) have low postage costs.
• B) mail only to people who have MAD.
• C) have a large database of possible customers.
• D) have an in-house operation for printing and mailing.
• E) prequalify recipients before sending out advertisements.

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Definitions:

Social Cognitive Theory

A theory that proposes that learning takes place through the observation, imitation, and the modeling of others within a social context.

Reciprocal Behavior

Mutual exchange of actions or attitudes between individuals or groups, where one's behavior is a response to the other.

Vicarious Learning

A process of learning by watching the actions or behaviors of another person.

Positive Consequences

Outcomes or results of an action that are beneficial or desirable, encouraging the repetition of the behavior that led to them.