According to the Two Ls in the SELL Sequence,a Salesperson

question 10

Multiple Choice

According to the two Ls in the SELL Sequence,a salesperson should:

• A) lead into the benefits, and let the customer talk.
• B) limit the length of a sales presentation, and let visual aids do the talking.
• C) learn the prospect's personality type, and let the personality type guide the closing.
• D) limit the number of benefits discussed, and list features at the end of the presentation.
• E) locate the prospect's needs, and leave closing until the end of the sales presentation.

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Definitions:

Independence

The state or condition of being free from dependency on others or external control, often associated with self-reliance and decision-making autonomy.

Central Traits

Personality traits that form a foundation for an individual's personality and are considered essential for understanding one's character.

Humanistic Psychologists

Psychologists who focus on an individual's potential for growth and emphasize personal freedom, self-awareness, and self-fulfillment.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology proposed to explain human motivation.