The Basic Competencies of Selling That Are Required of Top

question 62

Multiple Choice

The basic competencies of selling that are required of top professional salespeople are selling skills and _________.

• A) accounting knowledge
• B) product knowledge
• C) ethical social responsibility
• D) interpersonal communication
• E) computer expertise

---

Definitions:

Communication Research

focuses on the study of how people use messages to generate meanings within and across various contexts, cultures, channels, and media.

Observation

The active acquisition of information from a primary source using the senses or instruments.

Triangulation

The use of multiple methods or data sources in research to enhance the validity of the findings.

Distant

Far away in space or time.