According to the Textbook, Samsung, a Major South Korean Consumer

question 79

Multiple Choice

According to the textbook, Samsung, a major South Korean consumer electronics manufacturer, intended to take the world number-one position in all its main product
Markets by 2005. If we apply the concept of international positioning strategies,
Samsung is seeking which of the following positioning strategies:

• A) local positioning strategy.
• B) regional positioning strategy.
• C) ethnocentric positioning strategy.
• D) polycentric positioning strategy.
• E) uniform positioning strategy.

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Definitions:

IASB

The International Accounting Standards Board, an independent body responsible for the development and publication of International Financial Reporting Standards (IFRS).