Internet Surveys Are Becoming More Popular in International Research

question 56

Multiple Choice

Internet surveys are becoming more popular in international research. Which of the following is NOT an advantage of such surveys?

• A) larger sample sizes are easier to obtain
• B) internet access in all countries
• C) lower costs
• D) anonymity
• E) speedy response times

---

Definitions:

Imc Budget

The allocation of financial resources to integrated marketing communication activities, aimed at creating and maintaining effective relationships with target audiences through a consistent brand message.

Purchase Decisions

The process by which consumers decide whether, what, when, from whom, and how much to buy a product or service based on a complex interplay of factors.

Advertising

The act of promoting products, services, or brands through various forms of media to attract and engage consumers.

Imc Alternatives

Integrated Marketing Communications alternatives refer to diverse methods and tools used by organizations to deliver a consistent message across all marketing channels to enhance brand identity and consumer engagement.