Hindustan Lever Decided That Its Product Line Should Include

question 29

Multiple Choice

Hindustan Lever decided that its product line should include:

• A)only products for the rich, so it could charge a premium.
• B)products for all three major segments: affluent, middle income, and low income.
• C)low income only, to capture the entire lower end as loyal customers for the future.
• D)only the middle income, as they were ignored by other firms.
• E)both the middle and upper income groups, as profit margins were viable there.

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Definitions:

Conditioned Response (CR)

A learned response to a previously neutral stimulus that has become conditioned through association with an unconditioned stimulus.

Conditioned Response (CR)

A learned response to a previously neutral stimulus that has been repeatedly paired with an unconditioned stimulus.

Classical Conditioning

Classical conditioning is a learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Conditioned Stimulus (CS)

A stimulus that was once neutral but, after being paired with a fundamental stimulus, ultimately induces a learned reaction.